Rupture: WoW social network by Napster creator

If you haven’t noticed, World of Warcraft, that little MMORPG (Massive Multiplayer Online Role Playing Game) is huge. In fact, even the founder of Napster, Shaun Fanning, plays it. Shaun has been playing World of Warcraft for about a year and a half now. During his play time, however, he’s been pretty frustrated with the communication tools available on the game. So, he decided to make his own.

For a while now, Fanning has been working on Rupture, a social network for WoW. Apparently the software acts as sort of a MySpace for MMORPGS in the sense that it’s designed to publish individual gamers’ profiles and to facilitate communication.

A quote here from an interview with Fanning at BusinessWeek’s Heather Green’s blog explains many applications of the software:

“Using an add on or a software download, Rupture taps into the game to automatically pull together character names, profiles, and resources, and publish them on a personalized site. Rupture will also pull together stats to create individual and guild rankings and provide a place for guilds to organize their playing. As Rupture tracks each member’s playing over time, these personalized profiles evolve. And players will be able to chat in groups or with other individuals and download other addons and game demos.”

If Rupture ends up a successful venture, Fanning added, he plans to create other versions fit for other games. Right now, however, the software is beta testing and is only available to qualified users. If you want to apply, head over to the official site. All you have to do is enter your e-mail, guild, realm, region (US, Europe, etc), and character. Then they’ll review your information and get back to you.

Source: Ziff Davis Media Inc., BusinessWeek

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