Proportion Not as Important (In Web Design)

Just recently, we posted about the C.R.A.P. rules of designing a site (Contrast, Repetition, Alignment, and Proximaty). If you remember correctly, the “A” (Alignment) was very important in keeping websites proportional. Well, a new study shows that perfect alignment may not be all that great. In an article from, Paul van Schaik at the University of Teesside, UK, did a study on perfect ratio proportions on website designs.

Years ago, the Greek mathematicians developed the “golden ratio” which is approximately 1.618:1. They were able to see this number after observing it all around nature. Now, if this number is the natural ration, it would only make sense that websites designed under the greek ratio would perform better. However, in the study, they did not.

Source: New Scientist Tech

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